Building Blocks...

I have started to read a book called "Business Model Generation" and it is written By Alexander Osterwalder and Yves Pigneur. Even the quote on the front cover is intruiging to me and makes me want to read more " You're holding a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprise." However, you know what they say, never judge a book by its cover...
So far I have learned that there are 9 Building Blocks to a business plan and these are as follows:

• Customer Segments- "an organisation which serves one or several customer segments"
• Value Propositions-"It seeks to solve customer problems and satisfy customer needs with value propostion."
• Channels- "Value Propositions are delivered to customers through communication, distribution and sales channels."
• Customer Relationships- "Customer relationships are established and maintained with each customer segment."
• Revenue Streams- "Revenue Streams result from value propositions successfully offered to customers."
• Key Resources- "Key Resources are the assets required to offer and deliver the previously described element..."
• Key Activities- "... by Performing a number of Key activities."
• Key Partnership- " Some activities are outsourced and some resources are aquired outside enterprise.
• Cost Structure- "The business model results in cost structure."

The more I read on, the more these key elements will make sense to me. I am really excited about trying to find out more about how to run and make up a business. However the key success to any business is your customers, because without no customers, there can be no successful business.