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| Yummy or Not Yummy? |
I am sure most of us have heard of the brand innocent smoothies. I personally love them, they are healthy and taste delicious and it is a treat and a half to enjoy one on a student budget.
However, the point I am wishing to illustrate is that for testing whether or not you have a viable business idea by seeing what potential customers think of the product you are offering.
Three graduates tested their fruit smoothie drinks at a music festival in London. People were asked to put their empty bottles in a YES or No bin, depending upon their opinion of the smoothie. At the end of the testing, the YES bins (those who liked the smoothie) were full to the brim. Given that, innocent smoothies launched and the rest speaks for itself.
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